Latest Episodes
204. Tsavo Neal on how to get more clients through your website with SEO
Do you focus much on optimizing your website for search engines? Personally, I don’t really do much beyond the basic best practices. My strategy has been more focused ...
203. Mark Evans on the unique challenges and methodologies of fractional CMO and advisory work
A few weeks ago, I invited Mindshare member and long-time marketing consultant, Mark Evans, to talk shop with me about the business of marketing consulting and fractio...
202. The highest leverage thing you can do in your freelance or consulting practice
The other day, I replied to a Twitter friend's (@RodBurkert) open question:My question: What is the 'right next best thing' you should do to create the biggest leverag...
201. The dichotomy of advice
It's easy to believe that as advisors, we get paid to have all the answers.We feel like to add value, we need to be able to tell people what to do.What if instead, our...
200. Kevan Lee on part-time advisory work, mentorship, equity compensation, and more
I recently interviewed Kevan Lee, the former VP of Marketing at Buffer and currently Senior VP of Marketing at Oyster.Kevan is a wealth of knowledge when it comes to l...