All Episodes
Displaying episodes 1 - 30 of 195 in total
204. Tsavo Neal on how to get more clients through your website with SEO
Do you focus much on optimizing your website for search engines? Personally, I don’t really do much beyond the basic best practices. My strategy has been more focused ...
203. Mark Evans on the unique challenges and methodologies of fractional CMO and advisory work
A few weeks ago, I invited Mindshare member and long-time marketing consultant, Mark Evans, to talk shop with me about the business of marketing consulting and fractio...
202. The highest leverage thing you can do in your freelance or consulting practice
The other day, I replied to a Twitter friend's (@RodBurkert) open question:My question: What is the 'right next best thing' you should do to create the biggest leverag...
201. The dichotomy of advice
It's easy to believe that as advisors, we get paid to have all the answers.We feel like to add value, we need to be able to tell people what to do.What if instead, our...
200. Kevan Lee on part-time advisory work, mentorship, equity compensation, and more
I recently interviewed Kevan Lee, the former VP of Marketing at Buffer and currently Senior VP of Marketing at Oyster.Kevan is a wealth of knowledge when it comes to l...
199. The three core ways to get more consulting clients
You may be a rock star when it comes to marketing your clients' business. But when it comes to your own, it might be an entirely different story. And you know what? Th...
198. Lowering the barrier for email
What if the way to get your emails read and subscribers to stay subscribed was to lower the bar a little?Not in terms of quality, necessarily. But in terms of format o...
197. How to put your advisory clients at the epicentre of your business
The most successful businesses have a high degree of customer-centricity. Think Amazon or Google—they're absolutely relentless about the customer experience.And in the...
196. Iteration and innovation is the only way
The odds of you succeeding with new ventures or ideas out of the gate is low. It’s not fun but it’s true.Even if your idea is good, it might be adjacent to the one the...
195. Selling confidence
Do you ever stop to wonder what it is we are really selling as consultants? Are we selling a website, strategy, or brand identity? Yes... and no. Those are features of...
194. How to avoid the "employee" trap as a fractional CXO
It's incredibly easy to get sucked into being an employee-like figure when you do fractional leadership work.When I first got started as a fractional CMO, I basically ...
193. Two ways to think about positioning
This post originally appeared at https://kevin.me/waysYou can think about niching in a lot of ways.In many cases, the tighter you go, the easier it can be to sell what...
192. Why I don't position myself as a fractional CMO
I don't position myself as a fractional CMO.I might have a fractional CMO service. Or in a sales conversation, I may say that I'm like having a part-time CMO on your t...
191. Noticing your quiet inner voice (and what to do about it)
What is your quiet inner voice telling you?The one that whispers. You barely notice it at first. But when you do hear it, you're inspired. Should you explore it? Maybe...
190. Analyzing where my advisory clients come from (a general vs. niche business comparison)
In this episode, I break down where my advisory clients came from.I also compare my niche (Everspaces) vs. general consulting clients came from to see if there was a d...
189. What to do if nobody is buying your productized services
Are you having trouble selling your productized service?In this new episode of Mindshare Radio, I break down the four main things to consider when trying to fix the pr...
188. Predicting the future of in-house and outsourced hybrid marketing teams
Companies are hiring in-house and outsourced marketers differently than they did before.I'm seeing less reliance on using a single in-house marketer or even one full-s...
187. Why you may want to offer multiple price options
When a client requests your services, it can really help to have multiple options at different prices.You can do this with a product or service ladder at different pri...
186. What to do when clients don't take your advice
What do you do when clients give you advice but then do their own thing anyway?In this episode, I talk about why this happens, how to prevent it from happening, and ho...
185. Twitter growth strategies and memes-as-marketing with Dagobert Renouf
I interviewed Dagobert Renouf of Logology last week on how he's been so successful on Twitter.Dagobert is extremely active and publishes a meme every day of the week, ...
184. "In order to do this right..."
It can be nerve-wracking to propose a project that is more expensive or takes longer than a client is asking for.Our first instinct might be to charge the bare minimum...
183. Why I'm allowing myself to stop publishing daily
I recently decided to switch from daily publishing to a more flexible format.In this episode of Mindshare Radio, I break down the reasons why I started publishing dail...
182. Customer surplus and price to value ratio
When you price your services, there's something called customer surplus to consider.Customer surplus, in this case, means the amount of profit your customers gain afte...
181. "What if my marketing budget doesn't allow me to implement your advice?"
Mindshare member, Sean, had an interesting objection while selling his advisory services.This is a common question when selling advisory work, so it's worth unpacking ...
180. How narrowly should you niche when starting out as a consultant?
Mindshare community member, Jack, had a great question about how narrow to go with your niche when just starting out as a new consultant.Here's the gist of his questio...
179. How to properly categorize your products and service
Mindshare Pro used to be a premium upgrade to the free Mindshare Community membership.But in my opinion, that was a mistake. It should have been positioned as Group Co...
178. The relationship between hourly and commodity work
On a long drive today, I re-listened to some of the book, The Passion Economy, by Adam Davidson.It spoke to me the first time I read it. It's about craftsmanship in yo...
177. The right amount of work
How much work should you take on?When does the quality of your work suffer?What are the ethical implications?I talk about this and more in today's episode.—kw
176. The story of the car detailer
A while back, I had my car detailed at a new shop around the corner. When I called to book, the new business owner asked how dirty it was. I said it was decent but it ...
175. The problem with generalist positioning
There are a lot of problems with having purely generalist positioning.The main one, though, is that potential clients don't know what you're actually good at.So they'r...