Mindshare Radio | All Episodes

194. How to avoid the "employee" trap as a fractional CXO

August 5, 2022 / 22:13/E197

193. Two ways to think about positioning

July 29, 2022 / 07:45/E196

192. Why I don't position myself as a fractional CMO

July 22, 2022 / 14:20/E195

191. Noticing your quiet inner voice (and what to do about it)

July 14, 2022 / 11:18/E194

190. Analyzing where my advisory clients come from (a general vs. niche business comparison)

July 1, 2022 / 21:57/E193

189. What to do if nobody is buying your productized services

June 8, 2022 / 12:53/E192

188. Predicting the future of in-house and outsourced hybrid marketing teams

June 3, 2022 / 14:48/E191

187. Why you may want to offer multiple price options

May 26, 2022 / 09:51/E189

186. What to do when clients don't take your advice

May 17, 2022 / 07:21/E188

185. Twitter growth strategies and memes-as-marketing with Dagobert Renouf

May 13, 2022 / 51:56/E187

184. "In order to do this right..."

May 11, 2022 / 02:35/E184

183. Why I'm allowing myself to stop publishing daily

May 10, 2022 / 20:34/E185

182. Customer surplus and price to value ratio

May 6, 2022 / 08:03/E184

181. "What if my marketing budget doesn't allow me to implement your advice?"

April 29, 2022 / 10:27/E183

180. How narrowly should you niche when starting out as a consultant?

April 22, 2022 / 14:28/E180

179. How to properly categorize your products and service

April 21, 2022 / 13:52/E179

178. The relationship between hourly and commodity work

April 18, 2022 / 07:53/E178

177. The right amount of work

April 17, 2022 / 07:26/E177

176. The story of the car detailer

April 15, 2022 / 05:55/E176

175. The problem with generalist positioning

April 14, 2022 / 15:03/E175

174. Cleaning up

April 8, 2022 / 07:32/E174

173. Are your prices negotiable?

April 1, 2022 / 07:31/E173

172. How to publish more consistently

March 30, 2022 / 03:41/E172

171. Time for yourself

March 25, 2022 / 10:52/E170

170. Building around your super-consumers

March 18, 2022 / 14:54/E169

169. Thinking like an agency

March 15, 2022 / 07:31/E168

168. Marketing from a standstill

March 9, 2022 / 10:22/E167

167. Permission to change your mind

March 3, 2022 / 09:58/E166

166. The 5 major problems with doing execution work as a marketing consultant

February 15, 2022 / 23:54/E165

165. Ditching execution revenue to sell advisory services

February 1, 2022 / 20:46/E164