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Displaying episodes
1 - 30
of
185
in total
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194. How to avoid the "employee" trap as a fractional CXO
August 5, 2022
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22:13
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E197
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193. Two ways to think about positioning
July 29, 2022
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07:45
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E196
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192. Why I don't position myself as a fractional CMO
July 22, 2022
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14:20
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E195
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191. Noticing your quiet inner voice (and what to do about it)
July 14, 2022
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11:18
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E194
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190. Analyzing where my advisory clients come from (a general vs. niche business comparison)
July 1, 2022
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21:57
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E193
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189. What to do if nobody is buying your productized services
June 8, 2022
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12:53
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E192
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188. Predicting the future of in-house and outsourced hybrid marketing teams
June 3, 2022
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14:48
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E191
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187. Why you may want to offer multiple price options
May 26, 2022
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09:51
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E189
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186. What to do when clients don't take your advice
May 17, 2022
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07:21
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E188
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185. Twitter growth strategies and memes-as-marketing with Dagobert Renouf
May 13, 2022
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51:56
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E187
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184. "In order to do this right..."
May 11, 2022
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02:35
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E184
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183. Why I'm allowing myself to stop publishing daily
May 10, 2022
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20:34
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E185
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182. Customer surplus and price to value ratio
May 6, 2022
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08:03
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E184
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181. "What if my marketing budget doesn't allow me to implement your advice?"
April 29, 2022
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10:27
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E183
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180. How narrowly should you niche when starting out as a consultant?
April 22, 2022
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14:28
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E180
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179. How to properly categorize your products and service
April 21, 2022
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13:52
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E179
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178. The relationship between hourly and commodity work
April 18, 2022
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07:53
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E178
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177. The right amount of work
April 17, 2022
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07:26
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E177
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176. The story of the car detailer
April 15, 2022
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05:55
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E176
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175. The problem with generalist positioning
April 14, 2022
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15:03
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E175
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174. Cleaning up
April 8, 2022
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07:32
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E174
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173. Are your prices negotiable?
April 1, 2022
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07:31
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E173
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172. How to publish more consistently
March 30, 2022
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03:41
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E172
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171. Time for yourself
March 25, 2022
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10:52
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E170
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170. Building around your super-consumers
March 18, 2022
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14:54
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E169
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169. Thinking like an agency
March 15, 2022
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07:31
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E168
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168. Marketing from a standstill
March 9, 2022
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10:22
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E167
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167. Permission to change your mind
March 3, 2022
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09:58
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E166
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166. The 5 major problems with doing execution work as a marketing consultant
February 15, 2022
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23:54
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E165
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165. Ditching execution revenue to sell advisory services
February 1, 2022
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20:46
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E164
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